Dutch digital asset firm Amdax is preparing to launch a pioneering Bitcoin treasury company on Amsterdam’s Euronext exchange. The new entity, AMBTS B.V., will operate independently and aims to provide investors with structured exposure to Bitcoin as a long-term reserve asset. The company plans to gradually raise capital through the markets, with the goal of steadily expanding its Bitcoin holdings over time.
AMBTS has set an ambitious target: to accumulate 1% of all Bitcoin in circulation. Achieving this would require significant capital investment given current market valuations, underscoring the scale of its strategy. Amdax-already one of the first Dutch crypto service providers licensed under the MiCA regulatory framework-intends to begin executing this plan through early funding rounds. The initiative reflects a broader European trend of companies adopting Bitcoin-focused financial structures, mirroring similar developments in the United States.
Expanding Corporate Use of Bitcoin in Europe
Across Europe, a growing number of companies are incorporating Bitcoin into their financial reserves, treating it as a treasury asset alongside more traditional holdings. While most allocations remain modest in relative terms, the number of businesses adding Bitcoin to their balance sheets is steadily increasing-signaling a cautious but steady shift in corporate attitudes toward digital assets.
Several European firms have already disclosed notable Bitcoin positions:
| Company | Country | Reported Holdings (BTC) |
|---|---|---|
| Bitcoin Group | Germany | 3,605 |
| Smarter Web Company | United Kingdom | 2,395 |
| The Blockchain Group | France | 1,653 |
| Satsuma Technology | United Kingdom | 1,126 |
Other firms, often holding fewer than 1,000 BTC, include Sweden’s H100 Group, Samara Asset Group, CoinShares International, 3U Holding, Advanced Bitcoin Technologies, Phoenix Digital Assets, and several others across the continent. Taken together, these positions illustrate a gradual but expanding pattern of corporate Bitcoin adoption within Europe.
Bitcoin’s Long-Term Outperformance
Over the past decade, Bitcoin has consistently outpaced traditional asset classes, outperforming equities, commodities, and energy markets by a wide margin. Despite its volatility, long-term holders have seen vastly superior returns compared to conventional investments.
Comparative 10-Year Performance:
| Asset Class | Approximate Return |
|---|---|
| Bitcoin | 26,900% |
| S&P 500 | 193% |
| Gold | 125% |
| Crude Oil | 4.3% |
This dramatic contrast highlights Bitcoin’s transformation from a fringe digital experiment into a widely recognized store of value and investment vehicle.
Global Momentum: The Case of Metaplanet
Corporate adoption of Bitcoin extends beyond Europe. In Asia, Metaplanet-a Japanese firm-has emerged as a leading example. The company has expanded its reserves to more than 18,800 BTC, valued at over $2 billion, positioning it among the largest corporate holders of Bitcoin worldwide.
Metaplanet’s stock performance reflects both the promise and volatility of this strategy. Year-to-date, its shares are up nearly 190%, far surpassing the 7.2% gain of Japan’s TOPIX Core 30 index. Yet short-term swings remain pronounced, with the stock dropping over 12% in the most recent week despite strong earnings results.
This suggests that while Bitcoin-linked companies face heightened volatility, their long-term trajectory remains closely tied to the cryptocurrency’s consistent outperformance relative to traditional benchmarks.
